Social Enterprises Do Scale: Jaipur Rugs From 9 to 40,000 Artisans
Nand Kishore Chaudhary started Jaipur Rugs Company with two looms and nine weavers. In less than four decades, Jaipur Rugs has grown the floor covering business to approx. $18 million annual revenue working with 40,000 artisans in 600 villages. The social enterprise has been featured in the book The Fortune at the Bottom of the Pyramid by C.K. Prahalad. It is cited as an example of a social enterprise breaking the cycle of poverty.