Ilse Westerik, Dutch native, is a foodie with a passion for brand building. Her extensive experience and expertise lies in Marketing Strategy and Campaign & Brand Management for the Fast Moving Consumer Goods (FMCG) industry. The last 15 years Ilse managed marketing for premium brands such as Durex, Haagen-Dazs, and La Vache Qui Rit in Europe. Ilse is currently expanding her passion for psychology with the Post-Baccalaureate Program at Berkeley Extension, California. Her inquisitive and creative mind is always searching for new ideas to connect with the ever-changing consumer landscape.