{"id":15536,"date":"2021-04-07T17:08:15","date_gmt":"2021-04-07T17:08:15","guid":{"rendered":"http:\/\/www.impactmania.com\/im\/?p=15536"},"modified":"2021-04-20T07:00:08","modified_gmt":"2021-04-20T07:00:08","slug":"steve-blank-on-making-meaningful-research-matter-in-the-marketplace","status":"publish","type":"post","link":"https:\/\/www.impactmania.com\/im\/steve-blank-on-making-meaningful-research-matter-in-the-marketplace\/","title":{"rendered":"Steve Blank on Making Meaningful Research Matter in the Marketplace"},"content":{"rendered":"<p><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Entrepreneur, author, educator, <a href=\"https:\/\/steveblank.com\/\">Steve Blank<\/a>, changed how founders launch startups. Globally, entrepreneurs benefit from his customer development method which became the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Lean_startup\">Lean Startup<\/a> movement. Now Blank\u2019s Lean LaunchPad class has become the standard for commercialization for federal research.<\/span><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\">Steve Blank is seen as one of Silicon Valley\u2019s Godfathers, an adjunct professor of entrepreneurship at <a href=\"https:\/\/www.stanford.edu\/\">Stanford<\/a> and is a senior fellow at <a href=\"https:\/\/www.columbia.edu\/\">Columbia University<\/a>.<\/span><br \/>\n<span style=\"font-family: Helvetica;\"><!--more--><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><i><span style=\"font-weight: 400;\">impactmania\u2019s Paksy Plackis-Cheng <\/span><\/i><span style=\"font-weight: 400;\">spoke with Steve Blank on March 23, 2021 for her partners at <a href=\"https:\/\/www.hmm.ucsb.edu\/\">UC Santa Barbara<\/a>, <a href=\"https:\/\/www.impactmania.com\/im\/impactmania-starts-partnership-with-messaggero-veneto-italy\/\">Messaggero Veneto Scuola<\/a>, and startup accelerators.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Helvetica;\">Part 1 of 4.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><br \/>\n<!--more--><\/span><\/p>\n<div class=\"video-shortcode\"><iframe title=\"Steve Blank on Making Meaningful Research Matter in the Marketplace\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Yj_g6g5I5GA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p><span style=\"font-family: Helvetica;\"><!--more--><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><i><br \/>\nFor University Students<\/i><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><b>What are some specific steps to encourage more of what we do in academia \u2014 that matters to society \u2014 become successful in the marketplace?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">Well, that&#8217;s a great question, and it&#8217;s one that I live with in the middle of Stanford. We really need a translational entrepreneurship kind of mindset, which we don&#8217;t have. There are a lot of smart academics doing some really insightful work on innovation and entrepreneurship and its effect on society, and the whole ecosystem around it.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">But there&#8217;s very little incentive for them to communicate that to the practitioners. There&#8217;s a huge gap between the academics and the practitioners. I think some smart university is going to start a translational entrepreneurship group, working not only on translating their academic research, but maybe going through some of the best papers and pulling out useful things for practitioners.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">And by practitioners, I mean people who actually start companies, or run accelerators, or run venture firms. There&#8217;s just a ton of great insights that never see the light of day because there&#8217;s no incentive. In fact there&#8217;s a negative incentive in academia for you to have practical work published.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">All the incentives are oriented for you to get published in very specific academic journals, or magazines, or write texts that your peers or other researchers read.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><b>Could you give me an example of something you did at Stanford that other universities could replicate?<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">I don\u2019t think I\u2019ve done a good job at doing this. However, I\u2019ve taken some of the best practices from some of the papers I read, and embedded them into, for example, the Lean LaunchPad, I Corps, Hacking for Defense classes.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">The way these classes are designed is based on great academic literature on the difference between directed learning and experiential learning. What are the common attention threads that need to go across a class if you&#8217;re doing experiential, whether you do non guided or guided learning? All that came from a lot of literature I read, and it matched my experiences as a practitioner.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">It was not only nice to know there was some literature around it, but it allowed me to provide a frame and enhance it so it could become more effective. But boy, as I dug into that I realized there is 10,000 times more stuff.<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">That if there was a translational entrepreneurship\u2026in fact, there&#8217;s a great startup [idea]. If someone wants to start a magazine, or publication, or something that was just simply, \u201cLet&#8217;s read some research this week and come up with some new ideas,\u201d somebody could probably make a lot of money doing that.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><b>Is there a startup you can cite that has taken research that came out of academia and did a great job in commercializing it?<\/b><\/span><\/p>\n<p><span style=\"font-family: Helvetica;\">In technical research that happens all the time. One of my first startups in Silicon Valley was my second semiconductor chip company. It was done by a junior professor of computer science at Stanford who took a sabbatical to commercialize this chip he had done in his lab. The professor&#8217;s name was John Hennessy. He eventually became the president of Stanford 20 years later.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">Silicon Valley was built on a series of technologies that left the lab. Cisco, etc, came out of research. And it&#8217;s not just Stanford. We commercialize tech fairly well out of university labs. In the United States, the<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Bayh%E2%80%93Dole_Act\"> Bayh\u2013Dole Act<\/a><span style=\"font-weight: 400;\"> allowing universities to profit from commercializing their inventions has led to almost every research university having a tech transfer office where they license their technology, and either make money on the license itself or on royalties from it.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">It&#8217;s more prevalent in life sciences but occurs in hardware and software, etc.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">I want to distinguish the technology ideas where that translation is pretty clear to an engineer. You look at something in the lab and go, \u201cYeah, OK, I could figure out how to make a company out of that.\u201d<\/span>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">Versus the more obscure insights about customers, or about markets, or about dynamic market pricing, etc. It&#8217;s not that none of them make it out of research, but they&#8217;re a lot harder to translate, because those papers and the practice are just harder to see.<\/span><\/p>\n<p><span style=\"font-family: Helvetica;\">If the technology transfer officers were smart, they&#8217;d actually be doing this translational stuff and actually going through those types of papers.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: Helvetica;\"><br \/>\n<!--more--><br \/>\n<a href=\"https:\/\/www.impactmania.com\/im\/steve-blank-on-public-service-and-defining-the-root-of-the-problem\/\">Next week, part 2 of 4: Steve Blank on Public Service and Defining the Root of the Problem<\/a><br \/>\n<!--more--><\/span><\/p>\n<p><span style=\"font-weight: 400; font-family: Helvetica;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">The work of<\/span><i><span style=\"font-weight: 400;\"> impactmania,<\/span><\/i><span style=\"font-weight: 400;\">\u00a0a global content and community building initiative,<\/span><span style=\"font-weight: 400;\"> have been cited in international media, a number of books published by Springer, Duke University Press, Cambridge Scholars Publishing, featured at the United Nations, and at U.S. Consulates. One of <\/span><i><span style=\"font-weight: 400;\">impactmania\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> community building programs has been awarded with the U.S. Embassy Public Diplomacy Grant.<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: Helvetica;\"><span style=\"font-weight: 400;\">For more on original content and community building: <\/span><a href=\"http:\/\/www.impactmania.com\"><span style=\"font-weight: 400;\">www.impactmania.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a huge gap between the academics and the practitioners. I think some smart university is going to start a translational entrepreneurship group, working not only on translating their academic research, but maybe going through some of the best papers and pulling out useful things for practitioners.<\/p>\n","protected":false},"author":1,"featured_media":15563,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,32,29,33,34,28,35,26,14],"tags":[879,885,251,884,331,416,883,882,241,886,887,881,889,888,210,880,867,891,890],"class_list":["post-15536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts-culture","category-business-economy","category-community","category-environment","category-health-wellness","category-interviews","category-science-tech","category-social-enterprise-series","category-video","tag-academia","tag-bayh-dole-act","tag-business","tag-cisco","tag-education","tag-entrepreneurs","tag-hacking-for-defense","tag-i-corp","tag-interview","tag-john-hennessy","tag-lab","tag-lean-launchpad","tag-learning","tag-literature","tag-research","tag-stanford","tag-steve-blank","tag-technology-transfer-office","tag-translational"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Steve Blank on Making Meaningful Research Matter in the Marketplace - impactmania<\/title>\n<meta name=\"description\" content=\"And by practitioners, I mean people who actually start companies, or run accelerators, or run venture firms. 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